Currently, the fashion business is the most polluting industry. Therefore we do not only have the mission to offer women the best fitted bra possible, we have a global mission too. By developing a method to provide bespoke products for a bigger audience (mass customization), we give people a chance to cherish their products. In this way products become more valuable and less likely to be thrown away like a disposable. Besides, we believe crafts(wo)manship should not be forgotten, but reinforced with existing technologies.